LFB: Deliverables

Please know that you are responsible for completing the following deliverables this semester.


Success in this course will require you to do more than appear in class twice weekly and answer an occasional question. In business, that is called just “meeting expectations,” the lowest level of achievement. I expect that all of my students are prepared to actively participate in our in-class and digital discussions since that is a crucial way to learn as much as possible. This course is about active, on-the-field engagement, not one focused primarily on lectures.

If we must meet remotely, please review the protocol necessary for all of our remote meetings before we meet. Please see your Outlook or Teams calendar for links to our Teams class meetings.

We will focus on assigned cases using the Socratic method to engage with and learn the course material. That will require you to complete the Before We Begin deliverables found in the Schedule. I want to point out that assessing your preparedness and engagement may include your performance on unscheduled content quizzes. Please review the Engagement Rubric in this site’s Engagement page of the Course Policies section. Review the Engagement section on this page of your course’s syllabus for more information.

GenAI Journal

Complete this deliverable by posting your journal entries to your Adobe Express GenAI Journal.

We will actively integrate generative GenAI platforms in the creative process of the course. Students will use Adobe Express to create a weekly journal, documenting their journey of using various GenAI tools. The GenAI Journal deliverable aims to enhance students’ understanding of AI technology, its potential in learning, and its practical application in various projects. This deliverable’s objectives include understanding the principles of GenAI and its applications, developing skills in Adobe Express for digital journaling and content creation, enhancing creativity and innovation through AI tools, and reflecting on the impact of AI on the creative process. The final deliverable will be a complete digital GenAI Journal compiled in Adobe Express, showcasing your journey and projects throughout the course. I will evaluate the depth of insight and understanding of GenAI’s role in the creative process, innovative use of GenAI platforms in journal entries and projects, effective use of Adobe Express for journaling, and regular updates and adherence to the submission schedule when assessing your  Journals.

Prompt Engineering Exercise

Complete this deliverable by posting prompt results to your Adobe Express GenAI Journal.

This deliverable will help students understand how to effectively communicate with AI, recognize the importance of clear and structured prompts, and reflect on the interaction between human input and AI output. The deliverable aims to develop skills in prompt engineering for AI interactions, specifically with ChatGPT. Students will craft prompts in various categories, engage with ChatGPT, and reflect on the process and outcomes. The journal will comprehensively record their learning journey in prompt engineering and AI interaction. This deliverable will enhance your understanding of AI communication and develop your critical thinking and analytical skills. You will prepare the following prompts:

  • Persona Prompt
    • Objective: Create a prompt that describes a fictional character’s personality, background, and situation
    • Final Form: A detailed description of the persona
    • ChatGPT Response: Generate a story or dialogue involving the persona
    • Student Reflection: Evaluate the effectiveness of the description in guiding the AI’s response
  • Audience Persona Prompt
    • Objective: Develop a prompt that outlines a target audience’s characteristics for a hypothetical product or message
    • Final Form: Detailed audience persona (age, interests, needs, etc.)
    • ChatGPT Response: Suggest marketing strategies or messages tailored to the audience
    • Student Reflection: Assess how well the AI’s suggestions fit the audience persona
  • Question Refinement Prompt
    • Objective: Refine a broad or ambiguous question into a transparent, specific inquiry
    • Final Form: Original broad question and its refined version
    • ChatGPT Response: Answers to both the original and refined questions
    • Student Reflection: Compare the responses and discuss the impact of question refinement
  • Chain of Thought Prompt
    • Objective: Encourage the AI to display its reasoning process
    • Final Form: A complex question or problem that requires step-by-step reasoning
    • ChatGPT Response: Detailed explanation of the thought process and conclusion
    • Student Reflection: Analyze the AI’s reasoning and effectiveness in addressing the problem
  • Image Generation Prompt
    • Objective: Compose a prompt for image generation, demonstrating an understanding of descriptive language
    • Final Form: A vivid, detailed description of an image
    • ChatGPT Response: Generated image based on the description
    • Student Reflection: Reflect on the correlation between the description and the generated image

Each student will submit their prompts, ChatGPT responses, and reflections in their GenAI Journal in accordance with the submission schedule. I will evaluate the clarity and creativity of the prompts, relevance, depth of the ChatGPT responses, insightfulness and thoughtfulness of the reflections, and overall presentation and organization of the GenAI Journal when assessing your  Journals.

Success Plan

Complete this deliverable by posting your plan to Teams’ #success plan and assessment channel.

Your first deliverable will be working on a plan describing the steps/actions you need to take that are necessary for success in this course. The end in mind of this effort is for you to provide the path/process that you choose to address the challenges and opportunities for growth and learning that this experience presents. It is also meant to define the template you will use in dealing with challenging situations, issues, and other significant confrontations throughout your personal and professional life. Your submission, in a minimum of 750 words, should address the suggestions for success described here. Remember that you are using a digital platform to complete this deliverable, so review my advice on writing on digital platforms. Never post a Word, Google Doc, or PDF.

Ideas Essay

Complete this deliverable by posting your plan to Teams’ #ideas essay channel.

Your next deliverable is a thought exercise. You will find several quotes in the Some Ideas section of the Course Resources page of this site. You will choose one of those quotes and prepare an essay, with a maximum of 750 words, that discusses your perspective on the ideas raised by one of the quotes. Be sure to identify the quote you have chosen at the beginning of your essay. I will evaluate the clarity of your writing, spelling and grammar, your success in writing on a digital platform, articulation of the ideas raised by your chosen quote, and the quality and depth of analysis when assessing your essays. Remember that you are using a digital platform to complete this deliverable, so review my advice on writing on digital platforms. Never post a Word, Google Doc, or PDF.

Topic | Issue Discussions

Complete this deliverable by posting your contributions to the appropriate #TID channel in Canvas.

You will engage in three topic/issue discussions (TID). Each TID will consist of two parts.

Part 1: Your Initial Response

In the first part of this deliverable, you will develop your initial response to the Topic/Issue Discussion (TID) based on the article, video, podcast, or question provided in the TID. Your task is to carefully review and respond to the material I’ve provided, presenting your informed perspective and opinions on the topic(s) or issue(s). This will be the foundation for your subsequent critique in Part 2 of the deliverable.

Step 1. Review the Assigned Material: Begin by thoroughly reviewing the materials provided in the TID. Take note of the key points, arguments, and questions raised in those materials.

Step 2. Conduct Additional Research: If the provided material requires additional context or if you want to strengthen your response with supporting evidence, conduct further research on the topic. Use reputable sources like scholarly articles, books, or websites to gather relevant information.

Step 3. Formulate Your Initial Response: Craft a thoughtful and well-organized response to the TID materials. Your initial response should be a minimum of 1,000 words and must include the following elements:
  1. Introduction: Begin with an introduction that provides context for the topic or issue. Clearly state the main question(s) or issue(s) raised in the provided material.
  2. Thesis Statement: Present a concise thesis statement outlining your stance on the topic or issue. This statement should guide your entire response.
  3. Supporting Arguments: Develop supporting arguments for your position. Draw from the provided material and any additional research you conducted. Use specific examples and evidence to bolster your claims.
  4. Counterarguments: Anticipate potential counterarguments to your position. Address these counterarguments and explain why your perspective remains valid despite differing viewpoints.
  5. Use of Hyperlinks: When referencing external sources to support your position, hyperlink to the additional materials. Do not provide traditional sourcing with separate source lists in MLA, APA, etc., format. This allows me and your peers to access and evaluate the sources you rely on.
  6. Conclusion: End your initial response with a well-rounded conclusion summarizing your main points and reaffirming your position on the topic or issue.

Step 4. Edit and Revise: Before submitting your initial response, review it for clarity, coherence, and grammar. Make sure your arguments are well-structured, and your writing is free from errors.

Step 5. Submission: Submit your initial response per the instructions provided in the TID. Be sure to adhere to any specific submission guidelines and deadlines. Ensure that your critique meets at least the minimum word count of 1,000 words and is correctly formatted with an introduction, body paragraphs, and a conclusion. Provide hyperlinks to any additional materials you reference in your critique. It is important to remember that if you meet the minimum requirements, the result will be an average grade. Remember, this part of the assignment is your opportunity to showcase your understanding of the material and demonstrate critical thinking skills. Support your arguments with evidence and approach the discussion with an open mind. Your initial response will be the basis for the critique you will undertake in Part 2 of the assignment, where you will analyze and evaluate a classmate’s response to the same topic or issue.

Part 2: Critique of Another Student’s Initial Response

For this second part of the assignment, you will be tasked with critiquing the initial response of a fellow student. This critique aims to engage in thoughtful analysis, respectful disagreement, and constructive feedback. Please make sure to maintain a respectful tone throughout your critique and focus on the arguments presented rather than attacking the individual. Here’s a step-by-step guide on how to approach this task:

Step 1. Choose the Initial Response: Select one of your classmates’ initial responses that address the TID topics/issues and present a clear position or argument. Ensure the chosen response has enough substance and depth to provide ample material for your critique.

Step 2. Identify the Main Argument: You can begin your critique by identifying the central argument of the chosen first response. Summarize the author’s main points and ensure you understand their position thoroughly.

Step 3. Evaluate the Argument: Next, critically evaluate the strengths and weaknesses of the argument presented in the initial response. Consider the following points:

  1. Clarity and Coherence: Assess how well the student articulated their argument and whether their ideas were organized logically and coherently.
  2. Supporting Evidence: Evaluate the quality and relevance of the sources cited by the student. Determine if the evidence used adequately supports their claims.
  3. Counterarguments: Look for potential gaps or counterarguments the student should have addressed in their response. Analyze whether these omissions weaken the overall argument.
  4. Bias and Assumptions: Identify any preconceptions or assumptions made by the student in their response. Evaluate how these might impact the credibility of their argument.

Step 4. Present Your Critique: This section clearly states your critique of the student’s initial response. Begin by acknowledging the strengths of their argument and providing specific examples of where they effectively supported their position. This shows that you have contemplated their perspective. Next, address the weaknesses you identified in Step 3. Offer constructive criticism and provide evidence to support your claims. If you find logical fallacies or errors in their reasoning, point them out respectfully.

Step 5. Provide Counterarguments: Offer counterarguments to the positions taken by the student in their initial response. Use credible sources to support your viewpoint and present a well-reasoned alternative perspective. Be sure to anticipate possible objections to your counterarguments and address them accordingly.

Step 6: Conclusion. Wrap up your critique by summarizing your main points and reiterating your perspective. Reaffirm the importance of engaging in respectful discussions and open-mindedness when analyzing complex topics.

Step 7. Formatting and Citation: Ensure that your critique meets at least the minimum word count of 1,000 words and is correctly formatted with an introduction, body paragraphs, and a conclusion. Provide hyperlinks to any additional materials you reference in your critique. It is important to remember that if you meet the minimum requirements of the deliverable, the result will be an average grade. Remember, the purpose of this critique is not to attack or belittle your classmate’s perspective but to engage in meaningful intellectual discourse. Stay objective, support your claims with evidence, and approach the critique professionally and respectfully.

Your initial response and critique must satisfy the Writing and Research requirements described on the Deliverables page. Never post a Word, Google Doc, or PDF.

I will evaluate your level of engagement, the clarity of your writing, spelling, and grammar, your success in writing on a digital platform, the appearance and satisfaction of form requirements, articulation of all potential issues presented, and the quality and depth of analysis when assessing your submissions. It is important to remember that if you meet the minimum requirements of the deliverable, the result will be an average grade.

Please refer to the Schedule and calendar for details about the TID submission schedule. Don’t be late … you know my policy on accepting late submissions!

Success Assessment

Complete this deliverable by posting your plan to Teams’ #success plan and assessment channel.

Your last deliverable before the final exam will be an assessment of the Success Plan you developed at the course launch.  Please reflect on the substance of your Success Plan and describe how your pre-launch perspective on the course, your learning during the course, and the outcomes you described earlier have developed favorable or unfavorable results. This is not an exercise about whether you have achieved your anticipated grade. It should reflect on how your personal and professional goals have been impacted by your choices in planning and execution, both in what was achieved and how it (Success Plan) was achieved. Your assessment should be submitted in a minimum of 750 words by posting it to the #success plan and assessment channel. Remember that you are using a digital platform to complete this deliverable, so review my advice on writing on digital platforms. Never post a Word, Google Doc, or PDF.

Final Exam

The final exam will be a writing assignment requiring each student to define, interpret, and analyze a topic or topics related to the course materials. Never post a Word, Google Doc, or PDF.


Grades on each deliverable will be posted to the Grades folder in Canvas. The following weights will be assigned to each component of your final grade:

  • Engagement: Before We Begin Deliverables, Success Plan and Assessment, Ideas Essay, Class Attendance and Participation (20%)
  • GenAI Journal (10%)
  • TIDs (60%)
  • Final Exam (10%)