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Before Week 1
You will complete this deliverable by visiting the Before We Begin page of ShannonWeb.
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Review the entire Syllabus, including Review This First, Deliverables, Schedule, Calendar and Course Policies
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Set up your Slack profile
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Complete the Introduce Yourself and Learning Contract posts in Slack
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Purchase The Signals Are Talking and Range
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Follow these thought leaders: Kevin Benedict, Erik Brynjolfsson, Susan Cox-Smith, Benedict Evans, Frank Diana, Tessa Finlev, Richard Florida, Cindy Frewen, Tristan Harris, Gerd Leonhardt, Mei-Mei Song, Amy Webb, Amy Zalman
Week 1, Classes 1 & 2 | What’s This DT&L Thing About?
Discuss During Class
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Introduction to DT&L (Monday)
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DT&L Project
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Team Organization
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Project Focus
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DT&L alumni visit (Wednesday)
Week 2, Class 3 | How Do You Get To Carnegie Hall?
Monday: Labor Day – No Class
Learning Objectives
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Explain the role and purpose of a futurist
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Classify probable, plausible and possible trends and futures
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Identify and summarize key 2020 trends
Review Before Class
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Familiarize yourself with the following so that you can use these sources throughout the course
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FTI framework & materials
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Signals Are Talking, Introduction, Chapter 1 & 2
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Discuss During Class
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FTI Framework
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Role of futurists and forecasting
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Review current events
Deliverable(s)
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Gretzky Evaluation due Saturday no later than 11:31p EDT
Week 3, Class 4 & 5 | A Pandemic Drives Acceleration
Learning Objectives
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Analyze the impact of the pandemic on developing trends
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Determine the influence of the pandemic as an accelerator
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Explain the impact of the pandemic on trends
Review Before Class
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Familiarize yourself with the following so that you can use these sources throughout the course
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Signals Are Talking, Chapters 3 & 4
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Discuss During Class
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FTI Methodologies
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Pandemic as an Accelerator
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Coping With Uncertainty
Week 4, Classes 6 & 7 | Dots… What Dots? & Creativity & Ideas
Learning Objectives (Monday)
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Investigate the impact of the fringe on trends and futures
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Identify problems that are ready for new solutions
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Identify potential new solutions to problems
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Identify and determine what is the future of “x”
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Develop a fringe map
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Apply CIPHER to “What for X” perspective
Review Before Class (Monday)
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Signals Are Talking, Chapters 5 & 6
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Discuss During Class (Monday)
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How did we get here? The significance of 2007
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Review current events
Review Before Class (Wednesday)
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Familiarize yourself with the following so that you can use these sources throughout the course
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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The Power Of Creativity And Ideas
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Discuss During Class (Wednesday)
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Discuss Creativity & Ideas
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Review current events
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Thinking Outside The Box
Deliverable(s)
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P1: Preliminary Evaluation Due Saturday No Later Than 6:48p EDT
Week 5, Classes 8 & 9 | The Importance of Storytelling
Learning Objectives
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Illustrate trend trajectory and timing
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Explain the importance of storytelling
Review Before Class
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Familiarize yourself with the following so that you can use these sources throughout the course
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Signals Are Talking, Chapters 7 & 8
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Discuss During Class
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Scenario Planning
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Monitoring Trends
Week 6, Classes 10 & 11 | Scenarios for All Sorts of Stuff
Learning Objectives
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Explain the significance of scenario planning
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Identify key lenses, critical issues, key drivers, primary motivators and develop implications
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Analyze trend likelihood and impact
Review Before Class
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Familiarize yourself with the following so that you can use these sources throughout the course
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Signals Are Talking, Chapters 9 & 10
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Discuss During Class
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Scenario Planning
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Understand “If This, Then That”
Week 7, Class 12 | Disruptive Innovation & Jobs To Be Done
Monday: Fall Break – No Class
Learning Objectives
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Explain disruptive innovation
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Distinguish the three types of innovation
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Interpret JTBD
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Distinguish functional, social, and emotional jobs to be done
Prepare In Anticipation Of Discussion
- Range, Introduction, Chapters 1, 2 & 3
Review Before Class (Monday)
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Read/Watch the following in sufficient depth that you can participate in informed discussion
Discuss During Class (Monday)
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Disruptive Innovation
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Review current events
Review Before Class (Wednesday)
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Read/Watch the following in sufficient depth that you can participate in informed discussion
Discuss During Class (Wednesday)
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Applying JBTD
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Review current events
Deliverable(s)
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P2.1: Interim Report Due Saturday No Later Than 6:48p EDT
Week 8, Classes 13 & 14 | The Future of Work
Learning Objectives
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Describe the implications presented by FoW
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Explain the impact of accelerators on FoW
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Analyze the work force implications of FoW
Prepare In Anticipation Of Discussion
- Range, Chapters 4, 5 & 6
Review Before Class
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Read/Watch the following in sufficient depth that you can participate in informed discussion
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Amazon
Discuss During Class
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Future of work
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Benefits of being a generalist
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Review current events
Week 9, Classes 15 & 16 | DT&L Project Updates
Learning Objectives
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Explain status of DT&L Projects
Prepare In Anticipation Of Discussion
- Range, Chapters 7, 8 & 9
Review Before Class
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All P2.1 Interim Reports
Discuss During Class
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Each team will lead a DT&L Project status discussion (20 mins)
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Review current events
Week 10, Class 17, Digital Transformation (Dx) & The Future | Class 18, Aggregation Theory & Antitrust
Learning Objectives (Monday)
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Explain digital transformation
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Distinguish between disruptive innovation and Dx
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Explain the stages of Dx
Prepare In Anticipation Of Discussion
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Range, Chapters 10, 11, 12 & Conclusion
Review Before Class (Monday)
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Familiarize yourself with the following so that you can use these sources throughout the course
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Read/Watch the following in sufficient depth that you can participate in informed discussion
Discuss During Class (Monday)
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Dx
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Review current events
Learning Objectives (Wednesday)
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Explain Aggregation Theory
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Summarize the implications of aggregation in a knowledge economy
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Explain the difference between an economy of scarcity and one of abundance
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Evaluate whether antitrust law is appropriate for the challenges presented by a knowledge economy
Review Before Class (Wednesday)
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Read/Watch the following in sufficient depth that you can participate in informed discussion
- Amazon’s Antitrust Paradox, 126 Yale Law Journal 3 (2017)
- The Antitrust Case Against Facebook, 16 Berkeley Business Law Journal 3 (2018)
- Why Google Dominates Advertising Markets, 24 Stan. Tech. L. Rev. P55 (2020)
Discuss During Class (Wednesday)
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Aggregation Theory
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Review current events
Deliverable(s)
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P2.2: Interim Report Due Thursday No Later Than 6:48p EDT
Week 11, Class 19 & 20 | Perspective
Learning Objectives
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Explain the role of the generalist
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Explain the importance of strategic forecasting
Review Before Class
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Prepare for Range Discussions
Discuss During Class
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Range Discussion (Monday)
Deliverable(s)
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DT&L Final Project Posted No Later Than Friday at 6:14p ET
Week 12, Classes 21 & 22 | DT&L Project Q&A / Visit With A Futurist
Discuss During Class (Monday)
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DT&L Project Final Q&A
- Some Other Stuff
Discuss During Class (Wednesday)
Week 13, Class 23 | DT&L Project Discussions
Wednesday (11/24): Thanksgiving Break – No Class
Review Before Class (Monday)
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Review DT&L Projects in preparation for project discussions
Discuss During Class (Monday)
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DT&L Project discussion | Robotics
Week 14, Classes 24 & 25 | DT&L Project Discussions
Review Before Class
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Review DT&L Projects in preparation for project discussions
Discuss During Class
- DT&L Project discussion: Surveillance Capitalism (Monday)
- DT&L Project discussion: Synthetic Biology (Wednesday)
Deliverable(s)
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Gretzky Plan Posted No Later Than Sunday at 6:14p ET
Week 15, Classes 26 & 27 | DT&L Project Discussions
Review Before Class
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Review DT&L Projects in preparation for project discussions
Discuss During Class
- DT&L Project discussion: Emotional AI (Monday)
- DT&L Project discussion: Climate Change (Wednesday)
Week 16, Class 28 | Gretzky Plan Discussions / Course Wrap
Learning Objectives
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Assess progress since pre-course Gretzky Evaluation
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Evaluate future preparedness for personal and professional success
Review Before Class
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Review Gretzky Plans in preparation for discussions
Discuss During Class
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Discuss Gretzky Plans
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Course Wrap