Wikinomics
-How Mass Collaboration Changes Everything
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Author:
Don Tapscott, Anthony D. Williams
Category:
Business & Economics, Communication, Creativity
Publisher:
Portfolio Hardcover
Published:
December 28, 2006
ISBN:
1591841380
Pages:
320
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Description:
Disseminates the process through which companies and consumers harness technology in order to innovate together, profiling such collaborative innovations as blogs, peer-to-peer networks, and personal broadcasting tools that are enabling people to actively participate in the development of the global economy.