No Image Available

The Attention Merchants

- The Epic Scramble to Get Inside Our Heads
 Author: Tim Wu ,  Category: Business & Economics, Communication, Media & Internet  Publisher: Knopf  Published: 18 Oct, 2016  ISBN: 0385352018  Pages: 416  More Here
 Description:

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the “attention merchants,” contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century’s growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple’s ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature–cognitive, social, political and otherwise–in ways unimaginable even a generation ago.


Other Books From - Business & Economics


No Image Available WTF? Business & Economics, Forecasting, Public Policy, Strategy, Technology & Engineering Tim O'Reilly
No Image Available Non-Obvious 2017 Business & Economics, Forecasting, Strategy Rohit Bhargava
No Image Available This Changes Everything Business & Economics, Climate, International, Public Policy Naomi Klein
No Image Available Business Adventures Business & Economics John Brooks
No Image Available Without Their Permission Business & Economics, Entrepreneurship Alexis Ohanian
No Image Available Average is Over Automation, Business & Economics, Economics, Robotics Tyler Cowen
No Image Available Creating Innovators Business & Economics, Education, Innovation Tony Wagner
No Image Available Zarrella’s Hierarchy of Contagiousness Business & Economics, Creativity, Ideas, Technology & Engineering Dan Zarrella
No Image Available Predictably Irrational Business & Economics, Psychology, Social Sciences Dan Ariely
No Image Available Here Comes Everybody Business & Economics, Communication, Technology & Engineering Clay Shirky


Other Books By - Tim Wu


No Image Available The Curse of Bigness Antitrust, Business enterprises, Competition, Law Tim Wu
No Image Available The Master Switch Business & Economics, Communication, Media & Internet Tim Wu

 Back

Archives

Categories

  • No categories

Meta

Don`t copy text!