No Image Available

Platform Revolution

- How Networked Markets Are Transforming the Economy and How to Make Them Work for You
 Author: Geoffrey G. Parker ,  Category: Business & Economics  Publisher: W. W. Norton  Published: 28 Mar, 2016  ISBN: 0393249131  Pages: 336  More Here
 Description:

A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.


Other Books From - Business & Economics


No Image Available WTF? Business & Economics, Forecasting, Public Policy, Strategy, Technology & Engineering Tim O'Reilly
No Image Available Non-Obvious 2017 Business & Economics, Forecasting, Strategy Rohit Bhargava
No Image Available This Changes Everything Business & Economics, Climate, International, Public Policy Naomi Klein
No Image Available Business Adventures Business & Economics John Brooks
No Image Available Without Their Permission Business & Economics, Entrepreneurship Alexis Ohanian
No Image Available Average is Over Automation, Business & Economics, Economics, Robotics Tyler Cowen
No Image Available Creating Innovators Business & Economics, Education, Innovation Tony Wagner
No Image Available Zarrella’s Hierarchy of Contagiousness Business & Economics, Creativity, Ideas, Technology & Engineering Dan Zarrella
No Image Available Predictably Irrational Business & Economics, Psychology, Social Sciences Dan Ariely
No Image Available Here Comes Everybody Business & Economics, Communication, Technology & Engineering Clay Shirky


Other Books By - Geoffrey G. Parker


No Books Available!


 Back

Archives

Categories

  • No categories

Meta

Don`t copy text!