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Non-Obvious 2017

- How To Think Different, Curate Ideas & Predict The Future
 Author: Rohit Bhargava  Category: Business & Economics, Forecasting, Strategy  Publisher: IdeaPress Publishing  Published: December 6, 2016  ISBN: 1940858232  Pages: 270

What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior?

The answers to these questions may not be all that obvious. And that’s exactly the point.

For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.

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