No Image Available

Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

 Author: Andrew McAfee ,  Category: Digital Transformation, Strategy  Publisher: Harvard Business Review Press  Published: 30 Nov, 2022  ISBN: 9781422125878  Pages: 240

“Web 2.0” is the portion of the Internet that’s interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web’s novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they’re doing this, and why it’s benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don’t find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Other Books From - Digital Transformation

No Image Available Take Back Your Privacy Civil Liberties, Digital Transformation, Privacy, Public Policy, Surveillance David Haywood Young
No Image Available Why School? Digital Transformation, Education Will Richardson
No Image Available A World Without Work Automation, Business & Economics, Digital Transformation, Education, Employment, Future of Work, Robotics Daniel Susskind
No Image Available Don’t Be Evil Digital Transformation, Economics, Inequality, Privacy, Public Policy, Social Aspects of Technology, Social Media Rana Foroohar
No Image Available Zucked Digital Transformation, Social Media Roger McNamee
No Image Available To Save Everything, Click Here Computers, Digital Transformation, Politics & Government, Social Aspects of Technology Evgeny Morozov
No Image Available Dual Transformation: How to Reposition Today’s Business While Creating the Future Digital Transformation, Strategy Scott D. Anthony & Clark G. Gilbert

Other Books By - Andrew McAfee

No Image Available More From Less Business & Economics, Social Sciences, Sustainability Andrew McAfee
Don`t copy text!