How do you measure the imagination? How do you quantify an epiphany? This title shows how research is deepening our understanding of the human imagination. It reveals the deep inventiveness...

How does creativity work? Where does inspiration come from? What are the secrets of our most revered creators? How can we maximize our creative potential?

Creativity defines the human experience....

A revelatory synthesis of cultural history and social psychology that shows how one-to-one collaboration drives creative success Weaving the lives of scores of creative duos—from John Lennon and Paul McCartney...

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson...

Disseminates the process through which companies and consumers harness technology in order to innovate together, profiling such collaborative innovations as blogs, peer-to-peer networks, and personal broadcasting tools that are enabling...

Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella s Hierarchy of Contagiousness: The...